Steve Simpson. Illustrated Barcodes

Steve Simpson
via behance

Barcodes grace almost every product we sell. Considering how much package real estate they command, why shouldn't they be more fun?

Tips

•  Colours can be changed but requires good contrast for scanning readability. 

•  The number string is only there to help a human reader interpret the barcode; change the god damn font!

•  Space should be left at either end so the scanner can recognise the beggining and end of the code.

•  For readability; there should be a healthy sized horizontal strip of uninterupted code.

•  Test it! Print it out and check it using a barcode reader app on your smart phone.

About

Freelance award winning illustrative designer

Originally from Manchester, England but now firmly based in Ireland, Steve Simpson is a freelance illustrative designer working in the areas of packaging design, illustration and art for children’s books.

Steve has regularly had work exhibited in London, LA & New York. He was also a main stage speaker at the 2012 OFFSET creative conference in the Bord Gais Energy Theatre, Dublin.
Steve has won numerous international awards for both his packaging design and illustration inc. a gold & silver at the AOI’s Images; Best of British Illustration Awards.